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22 Marketing Metrics for Business Executives: An actionable guide to marketing analytics and marketing’s impact on the bottom-line by Birst

December 31, 2009 - (Free Research) Read this white paper to learn about a core set of marketing-related metrics that can be understood and tracked by every executive, especially those in marketing. These metrics are necessary to keep executives, especially in marketing, on top of financial, market, and customer trends, as well as sales and marketing benchmarks.

(WHITE PAPER)

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Improving Marketing Measurements, Operations, & ROI by Citrix Online

August 19, 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others.

(WEBCAST)

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B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online

December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.

(WHITE PAPER)

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Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software

June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.

(WHITE PAPER)

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Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division

October 2009 - (Free Research) This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.

(PRESENTATION TRANSCRIPT)

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Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience? - Podcast by IBM

October 2009 - (Free Research) This Podcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.

(PODCAST)

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