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Improving Marketing Measurements, Operations, & ROI by Citrix Online
August 19, 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others.
It's Time to "Go Commando" by Birst
June 19, 2009 - (Free Research) Commando teams carefully plan and execute to reduce risk and achieve success. Read this sales survival guide to learn how to - and why you should - adopt this philosophy and the main factors to focus on that will ensure your sales organization not only survives 2009 but comes out of it successfully.
How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com
October 07, 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Business Intelligence and Performance Management Assessment Tool by IBM
October 05, 2009 - (Free Research) This brief 10-minute web-based diagnostic tool will explore your experiences with Business Intelligence (BI) in order to generate a customized report designed to help you identify your top pain points and how to address them and see how your organization stacks-up against leading BI professionals.
eBook: Building A Center Of Excellence by Hewlett-Packard Company
February 2009 - (Free Research) HP's approach to application lifecycle management and the Center of Excellence model for quality, performance, SOA, and security eliminates repetitive processes and work. And it improves business results by helping leading organizations integrate knowledge, processes, and resources.
The BI Survey 8: The World's Largest Independent BI Survey by Board International
September 2009 - (Free Research) Now in its eighth year of publication, The BI Survey by Nigel Pendse is an annual report based on the world's largest independent survey of Business Intelligence and Performance Management users.
Business Intelligence Standardization by SAP BusinessObjects
June 2009 - (Free Research) This paper gives an overview of the advantages of implementing business intelligence (BI) standards. Learn how successful organizations have standardized on, and benefited from BI solutions from SAP - and why you should join them.
Business Intelligence: Actionable Insights for Business Decision Makers by SAP America Inc
January 2009 - (Free Research) To gain greater business insight and transparency, organizations urgently require a new generation of business intelligence tools and applications that allows cross-enterprise, interenterprise and external data to be integrated and analyzed.
TCO Analysis for Modernizing an AS/400 Application to HP Integrity by Hewlett-Packard Company
March 2009 - (Free Research) This paper examines the development costs, ongoing staffing costs, and hardware costs associated with modernizing your business-critical AS/400 applications. It will also discuss how the resulting environment can assist organizations to deliver new and competitive business services as well as reduce IT administrative costs.
Management Mandate to Reduce Costs Leads to Increased Productivity by SEGUS Inc
August 2009 - (Free Research) Learn how an Alabama company seeking a replacement tool for their mainframe administration and automation discovered SEGUS’ Smart products that not only delivered better functionality with a good GUI, but would save the company $80,000 over a five year period, while also avoiding future costly upgrade fees.
Sybase IQ 15: An InDetail Paper by Bloor Research by Sybase, Inc.
August 2009 - (Free Research) Read this paper to learn how Bloor Research determined that Sybase 15 will provide substantially better performance at lower cost than traditional approaches for analytics, reporting, and data warehousing environments.
Best Practices in Creating a Strategic Finance Function by SAP America Inc
January 2009 - (Free Research) the following article will share the results of SAP research as well as APQC's Open Standards Benchmarking Collaborative (OSBC) research. The OSBC research is the first global set of common standards for business processes and data, giving organizations an independent, authoritative resource for evaluating and improving business practices.
Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software
June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online
December 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
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