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How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com
October 07, 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
The Science and Art of Selling by Genius.com
October 07, 2009 - (Free Research) This white paper shows how scientific studies of marketing and sales effectiveness are now yielding information that can help an organization better tune its sales and marketing efforts.
Selecting a SAP Managed Hosting Provider: Trends and Myths by Freudenberg IT
June 16, 2009 - (Free Research) Bill Martorelli, principal analyst for Forrester Research, discusses trends in the SAP managed hosting arena, myths about SAP managed hosting, and gives advice on creating RFPs and negotiating SLAs.
Coinstar Selects the Most Profitable Machine Locations by SPSS Inc. Worldwide Headquarters
May 04, 2009 - (Free Research) Coinstar, a coin conversion company, needed to identify new and profitable locations for their coin conversion machines. They turned to SPSS Inc.'s data integration and analysis capabilities with various demographic and geography-based variables. Read this case study for more details.
Application Server Quality: Review Your Assumptions by JBoss, a Division of Red Hat
April 25, 2008 - (Free Research) Application development professionals have better platform options to choose from than they might think. In this Forrester Research report, you'll learn about factors you should consider as application platforms evolve, four criteria that application development professionals should examine when selecting application server products, and more...
Expand Your Reach: Mastering Multi-Modal Survey Research by SPSS Inc. Worldwide Headquarters
April 14, 2009 - (Free Research) Whether it's in your call center, on the Web, or in-person, effective survey research requires proven practices that reach across the board. In this webcast, you learn how to cut the costs and improve the performance of your survey research efforts - regardless of where you reach your respondents or what language they speak.
Creating Sales Opportunities with Lead Scoring by Genius.com
October 07, 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
Implementing a Data Quality Strategy by DataFlux Corporation
January 2009 - (Free Research) In this program Gartner Research Vice President Ted Fredman and DataFlux President and CEO Tony Fisher discuss the data quality issues facing business today as well as the solutions that can solve these problems.
Cross-Channel Campaign Management - Next Generation Multichannel Marketing by Infor CRM
March 2009 - (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics by SPSS Inc. Worldwide Headquarters
February 2009 - (Free Research) To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs.
Don't Be Blind-Sided: How to Use Your Salesforce.com Data to Improve Sales Performance by Birst
October 2009 - (Free Research) As a sales manager, you may not have access to business analytics that may be telling a story about your team's performance. What analytics do you need in order to answer questions that may come down from upper management? In this session, you'll learn about what you need to see, report on, and summarize to manage your team's performance.
Endpoint Security: Moving Beyond Anti-Virus (AV) by Lumension
July 2009 - (Free Research) This Ogren Group Special Report presents the market demand for application whitelisting with recommended actions for security decision makers. Information in this report derives from Ogren Group research and interviews with enterprise security executives of global organizations.
Bloor Research - Data Discovery Spotlight by Talend
February 2009 - (Free Research) In this Spotlight Report, Research Director Philip Howard explains why data discovery is of fundamental importance to data integration, data quality, and many other projects ranging from business intelligence through master data management to data governance and data archival. Read on to learn more about the importance of data discovery.
Research Report on Virtualization and Cloud Computing in Test/Dev Environments by Platform Computing Corporation
October 2009 - (Free Research) Read this report to learn the research findings of this study, which examined the challenges of managing Test/Dev environments and the opportunity for server virtualization and cloud computing to address them. This paper includes several graphs and an in-depth discussion of the advantages of private cloud computing.
Intelligent Decisions: Enhancing Processes with Business Rules and Predictive Models by SPSS Inc. Worldwide Headquarters
March 2009 - (Free Research) Learn how your organization can integrate analytics with business processes to become a Predictive Enterprise that employs insights to make intelligent decisions. This webinar will show you the fundamentals of combining industry knowledge and business rules with powerful analytics to improve revenue generation and business performance.
Self-Service That Really Serves by Oracle Corporation
June 2009 - (Free Research) To truly meet the demands of the informed consumer, self-service solutions must have fully integrated e-commerce and e-billing systems that accommodate every aspect of the online customer experience. Read this free white paper to learn about all-in-one systems that build your brand and keep customers coming back.
Business Intelligence: Putting Information to Work by SAP America Inc
January 2009 - (Free Research) Business intelligence (BI) can be considered critical to the very existence of most organisations. The purpose of this research was to explore whether and how companies are using BI to improve their businesses; to identify the obstacles they encounter in its use; and predict how BI will evolve in the next ten years.
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