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How to Market and Sell Services with Webinars by Citrix Online June 01, 2009 - (Free Research) This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Cross-Channel Campaign Management - Next Generation Multichannel Marketing by Infor CRM March 02, 2009 - (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts. (ANALYST BRIEF) VIEW ABSTRACT | GO TO

IDC Research: Server Refresh to Meet the Changing Needs of IT by Sun Microsystems, Inc. and Intel Corporation October 01, 2008 - (Free Research) One of the leading questions IT organizations face when thinking about their installed base of servers is when and how to refresh those servers. This white paper discusses why you should refresh, provides common approaches meet new requirements, and explores the x86-based Sun server line using Intel Xeon processors. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

The Impact of Carrier Ethernet on Service Providers by Dorado Software September 21, 2009 - (Free Research) Mobile internet access and the explosive demand for high bandwidth services on mobile devices have created a pivotal point for service providers. Those providers that can meet the new demands while increasing efficiency will be able to increase their market share, while those that are not will lose ground. Read on to learn how to keep up. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

State of the Data Integration Market by Oracle Corporation November 20, 2008 - (Free Research) This white paper reviews the state of the market for data integration for 2008 and 2009. It defines data integration, discusses the trends in the data integration market, and provides lessons learned from real implementations. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Infonetics: WAN Optimization Appliance Market Highlights 1Q09 by Blue Coat May 2009 - (Free Research) Vendor market share positions shuffled once again in 1Q09: With Cisco down 30%, Riverbed down 10%, and Blue Coat holding steady, Blue Coat is back on top with 30% revenue market share. This market has essentially become a 3-horse race, with the top 3 vendors capturing roughly 3/4 of the overall market. (ANALYST BRIEF) VIEW ABSTRACT | GO TO

American Airlines sees ROI of 1192% in 2 Months with Predictive Analytics by SPSS Inc. Worldwide Headquarters February 2009 - (Free Research) To overcome the challenges of increased customer data, American Airlines deployed SPSS for Windows to replace its mainframe based analytics system, increasing productivity of its customer research team and improving decision making while reducing ongoing costs. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Bloor Research - Data Integration Platforms Market Update by Talend February 2009 - (Free Research) Talend is an open source provider of data integration products, it has a business model and organisation that more closely resembles that of a conventional software vendor, while still leveraging the open source model. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

High-End Real Estate Company JBMRA Puts Mobile Brokers in Prime Position to Increase Sales—with Microsoft Dynamics CRM Live by Microsoft September 2009 - (Free Research) Microsoft Dynamics CRM Live eliminated the risk of losing decentralized customer data. The firm's information is protected on Microsoft hosted servers that utilize reliable data backup processes and technologies. The application allows mobile users to access and input data on the move, something that brokers could not do previously. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience? - Podcast by IBM October 2009 - (Free Research) This Podcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Mosaic Technology trims sales cycle by up to 50% and converts 20% of leads into sales with Dell PartnerDirect program by Dell, Inc. and Intel May 2009 - (Free Research) Mosaic Technology sought to partner with a larger company to obtain sales, marketing and technical support, thereby extending its reach into the server and storage virtualization market. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Surviving and Thriving in the Customer-Driven Age by Oracle Corporation September 2008 - (Free Research) The customer-driven age is upon us and succeeding in this environment requires a new set of goals and a new set of tools. Learn how CRM is the catalyst to transform organizations, empower employees and capitalize on new market opportunities. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Mid-market Meetings Management by StarCite August 2008 - (Free Research) Aberdeen research has found that although both the mid-market and large sectors have similar performance results and organizational structures for meetings management, large organizations are better positioned for long-term success. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Infor CRM Epiphany for Insurance by Infor CRM July 2009 - (Free Research) The market-leading Infor CRM Epiphany suite was designed with the needs of today's insurance companies in mind. It delivers what you need to execute a customer retention and growth strategy by delivering a single view of customer interactions across business. (BROCHURE) VIEW ABSTRACT | GO TO

Increase Workforce Productivity Using Microsoft Dynamics CRM and Windows Mobile by Microsoft September 2009 - (Free Research) In this presentation, we explain how Microsoft can help your employees be more nimble, productive, and responsive to your customers by providing them with access to the critical information they need to make decisions. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Buyers Guide to Endpoint Protection Platforms by Sophos Inc. October 2009 - (Free Research) This paper explores how traditional methods for endpoint security should evolve. Learn how a lack of data protection can hurt your bottom line. Gain insight into the true costs of an endpoint security system. Find out how Sophos’s recent integration of Utimaco is affecting the security market. Read on to learn more. (ANALYST NEWS) VIEW ABSTRACT | GO TO

Working the Way Salespeople Work by Oracle Corporation September 2008 - (Free Research) This paper explores how the right mobile CRM application, one designed with the sales staff in mind, can lead to greater sales productivity, reduced costs, shortened sales cycles and increased revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Webcast: New Economics of Mid-Market Computing -- Sun Fire Systems based on Intel® Xeon® processor 5500 series by Sun Microsystems, Inc. and Intel Corporation September 2009 - (Free Research) This webcast examines how upgrading your system with new Sun Fire servers can actually save you money. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

File Systems Define the Future for Managing Storage by Hewlett-Packard Company December 2008 - (Free Research) Read this study for a thorough review of the file-based storage market. It describes technology while establishing use cases, analyzing the opportunity, and putting forth assumptions about the future. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Three Tactics for Winning the LTE Game by Alcatel-Lucent June 2009 - (Free Research) This research brief provides an overview of the current LTE market and addresses the technical and business challenges that operators will face as they migrate to all-IP networks. It provides insight into operators' common questions and helps address planning and implementation concerns including migrating away from existing legacy systems. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Load Testing 2.0 - The Next Generation of Load Testing for the Web 2.0 World by Gomez July 2009 - (Free Research) Read this paper to learn why Load Testing 2.0 solutions are needed and who benefits. Learn best practices to get business value out of advanced load testing features, the limits of load testing 1.0 solutions, how today's approach complements existing 1.0 solutions, and what factors are important for selecting successful Load Testing 2.0 solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices for Web Application Performance: Customers Are Won or Lost in One Second by Gomez August 2009 - (Free Research) Learn what your organization can do to enhance web application performance based on the findings of research conducted by Aberdeen Research Group and presented in this webcast. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com October 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Creating Sales Opportunities with Lead Scoring by Genius.com October 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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